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The purpose of this task is to generate a large number of different ideas that might solve the problem. The chances of developing a truly creative solution are increased substantially when you have a large pool of ideas to consider.

 

The key to this step is to generate ideas without judgment or criticism. All ideas should be considered because any one of them could hold the seed of a brilliant solution.

 

Using trigger questions can help generate a wide variety of new ideas by providing the starting points to stimulate later thinking.  All ideas should be considered because any one of them could hold the seed of a brilliant solution.

 

Remember however, developing “creative” ideas can be relatively easy. Transforming “ideas” into practical and workable “solutions” that can be implemented can be very difficult.