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Step 1: Validate the
problem and write a creative problem statement. Step1
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Eye-of-the-Beholder Viewpoints: Define
problems/opportunities from others viewpoints.
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Reframe the Problem or Opportunity: Reframe the problem to get new
perspectives.
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Real Problem Analysis: Determine
the right level at which the problem should be resolved.
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Problem (Opportunity)
Statement: Describe the
exact nature of the problem.
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Creative Focus Statement: Reconfigures the problem in a
way that is almost impossible to approach in a typical manner and
stretches creativity.
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Step 2: Understand the problem and define the innovation
requirements.Step1
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Basic Background Information: Understand
key facts and knowledge.
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Transient (Change) Description: Describes
how the current problem came about.
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Mind Mapping Brainstorming: Develop
ideas using geometric interrelationships.
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Interactions & Relationships: In reality,
all problems and opportunities are about people.
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Idea & Solution Requirements: Good ideas
need understanding of the end requirements.
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Step 3: Prepare your mind for creative thinking.Step1
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Incubation: Give your subconscious mind time to work
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Classic Group Brainstorming: Generate a
great deal of ideas in a short period of time.
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Personal Brainstorming: Sometimes
individual brainstorming can produce the best ideas.
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Brainstorming with Note Cards: Encourages
independent contributions from everyone.
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Attribute Brainstorming: Modify
attributes in ways that stimulate new ideas or solutions.
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Step
4: Generate lots of creative ideasStep1
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Basic Creativity & SCAMPER: Use these
questions to generate a large number of ideas.
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Thinking in Associations: One thought or idea leads to another.
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Thinking in Analogies: Converting the strange into the familiar
generates creative ideas.
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Thinking in Reverse: Tap the backward aspects of situations
can yield very creative ideas.
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Wishful Thinking: Consider
the impossible, to know the outer limits of what IS possible.
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Tap Your Subconscious For Ideas: Release the
powers of their subconscious mind.
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Step
5: Turn creative ideas into valuable innovative ideas.Step1
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Categorize and Synthesis Ideas: Narrow
choices into manageable groupings.
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Refine Ideas: Eliminate
the disadvantages and improve upon an ideas advantages
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Practical & Innovative
Ideas/Solutions Transform
creative ideas into workable solutions.
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Step
6: Develop evaluation criterion and select decision making strategy Step1
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Decision Making Criterion: Choose the
evaluation criterion that meets your needs.
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Decision Making Tools &
Strategies: Select
the right decision making method and tools.
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Step
7: Decide on the best innovative solution to implement Step1
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Idea Evaluation: Rank each
idea with a numerical score and compare scores of all ideas.
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Force Field and Change Analysis: Decide
based on driving and restraining forces.
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Pros and
Cons Analysis Adds a high level of logical decision making
which aids implementation.
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Intuitive Coin Flip: Start
utilizing your intuition to help make better decisions.
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Validate the Correctness of the
Decision: Does the decision create more damage than good.
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