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Creativity
& Innovation |
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Creativity & Innovation
- $24.95 BUY NOW Develop lots of
creative ideas and then turn the best ideas into valuable innovative solutions.
Examples of tools included are: Brainstorming with Note Cards, Mind Mapping,
Attribute Brainstorming, SCAMPER, Affinity Diagram, etc. |
Many people think creativity is the same as innovation. It’s NOT. It is relatively EASY to be creative but fairly DIFFICULT to be innovative. Creativity is coming up with new ideas or solutions. Typical brainstorming sessions can yield hundreds of creative ideas. Innovation is taking a creative idea and turning it into something of “value or profit”. About 1 in a 1000 creative ideas turns into an innovative idea. The
agenda follows a five step (task) process that promotes the same
basic core qualities of creative geniuses. Since every situation is
different, use only those questions and tools that fit your meeting or
consider adding your own custom tools or questions. |
Task 1: Describe the situation requiring
innovative thinking
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Task 2: Define innovation purposes, goals
and outcomes. |
Task 3: Define requirements that all ideas/solutions
must meet. |
Task 4: Prepare for creative thinking. |
Task 5: Generate lots of creative ideas. |
Task 6: Categorize and turn creative
ideas into valuable innovative ideas and solutions. |
Task 7: Prioritize Ideas and identify
action steps. |
Task 1:
Describe the situation requiring innovative thinking
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Purpose: The more a situation is understood,
the more effective the innovative thinking will be. There is a positive correlation
between people who develop more innovative ideas with those that have
relevant and accurate background
knowledge. After the description, write a 10-15 word problem and/or
innovative focus statement to help direct how innovative thinking energies
will be used. |
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Task 2:
Define innovation purposes, goals and outcomes.
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Purpose: Intention and purpose help create the reality that we
experience. Defining purposes lets the uniqueness of the situation become
clear and helps strip away nonessential aspects of the problem/opportunity. Understanding purposes also lets the
situation become clearer and helps to expand innovative thinking and produce
more all-encompassing ideas. A goal
statement describes what the problem or opportunity will look like after it
has been resolved. Next list the requirements you want to achieve. Requirements are essentially the important
outcomes or deliverables wanted by clients or users. By clarifying goals and requirements you
will ensure a higher probability of developing appropriate solutions and
client acceptance. |
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Task 3: Define
requirements that all ideas/solutions must meet. |
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Purpose: The purpose of this task is to help direct how creative/innovative
thinking energies will be used. The more a situation is clearly understood,
the more effective the creative thinking will be. There is a positive
correlation between people who develop more creative/innovative ideas with
those that have acquired relevant background knowledge. |
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Task 4: Prepare for
creative thinking. |
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Purpose:
The purpose of this task
is to prepare your mind to produce more and better creative ideas. One of the
easiest and most productive ways to do this is simply to incubate thinking
for a period of time. You can literally instruct your
subconscious to “get back to me when you have a solution or idea”. |
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Task 5: Generate lots
of creative ideas |
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Purpose: The objective of this task is to
generate a large number of different ideas. The chances of developing a truly
creative solution are increased substantially when you have a large pool of
ideas to consider. A key to this step is to generate ideas without judgment
or criticism. All ideas should be considered, because any one of them could
hold the seed of a brilliant solution. |
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Task 6: Categorize,
synthesize and turn creative ideas into innovative ideas |
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Purpose:
Creating
ideas is relatively easy but transforming them into solutions can be very
difficult. This task reduces the large number of ideas to those considered
most reasonable to develop into solutions (solutions are simply ideas that
are effectively ‘implement-able’). To work an idea into a solution, start by
grouping and/or categorizing ideas. Next, synthesize
ideas by taking the best qualities of ideas and combining them. Next, work to minimize the disadvantages of
ideas, while keeping or adding to the advantages. Lastly, keep asking if this is an
implement-able idea (solution). |
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Task 7: Prioritize
Ideas |
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Purpose: Be conscious of decision-making
habits or biases. It does little good if
the best idea/solution is discarded because fixed mental models and
decision-making habits takeover. |
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Training About Us Purchase |
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